InTouch logo for Rowlett Chamber of Commerce

InTouch logo for Rowlett Chamber of Commerce, originally uploaded by Purple Ranch Lavender Farm.

As a Rowlett Chamber Ambassador, I am involved on a daily basis in the Rowlett business community. In such, I see a lot of businesses that are in need of streamlining their marketing processes to keep up with today's technology. One of the more recent endeavors for the Rowlett Chamber of Commerce was to integrate an email campaign software to replace the paper copy version that was in place for years. Marketing Specific, Inc. was asked to create a masthead that would represent the online newsletter. Hence, the InTouch logo was born.

The concept for this project was to create a bold icon that was recognizable and would support a technology feel. Some other personal criteria was to incorporate an earth-friendly color scheme. The blue represents water or clarity and the green represents earth. The blue marble represents water or unity. Water is a significant part of the Rowlett culture since the majority of the community is nestled on the banks of Lake Ray Hubbard, a Dallas water tributary. Notice the subtle touching of the letters in the word "Touch". The mouse icon, or hand icon, is a common mark. In the case of this logo it works well as a representative of technology for today.

To learn more about the City of Rowlett, Texas, visit the Chamber of Commerce website at http://rowlettchamber.com.

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